Oreo Essay

Since its introduction, he initial Ore chocolate cookie did not change much, but over time, Ore expand its line by launching new flavors new shapes and forms. Ore has even progressed beyond the cookie field developing sweet, desert, and many different food service. (http://www. Immaterial. Com/pages/ore. Asps#! Prototype/()/) The alma of this paper Is to discuss and evaluate Ore through an analysis of its: Superior performance, Marketing environment, through the use of Porter Five Forces, Marketing mix, using the 4 AS, and finally we will identify Ore's future Critical Success factors, with aSOOT analysis for support. L) Successful company During the super Bowl blackout In 2013, Ore took advantage of the captive public and posted an ad on Backbone and twitter that became â€Å"one of the most talked moments of the game† The message got almost 15,000 re Twitter and more that 20,000 likes on Backbone. (Minute) 2013 Smarty Pants elected Ore as kids' most loved brands. Brand keys customer loyalty leaders survey 2013 Chips ahoy, its primary competitors is at the 21st place. Ore generates 1,billion in global annual revenues. 916 million consumer reach points growing at 8%Now an international favorite MACRO DEMOGRAPHIC School-aged kids and young adults are the main consumers of Ore cookie. However every Ore advertisement stages a family generally one kid with one parent. Indeed household with kids consume more cookies that those who don't have children (Minute 2010). Furthermore, the forecast of children population growth augurs the Cookie industry in the way that children that are younger than 6 years old and those between the ages of 6 and 11 demonstrate the strongest population growth (census) The brand s ass slogan â€Å"America s best loved cookie†.Shows how Ore used to be more nationally than internationally focused. The 2 Asian giants China and India were the first abroad market in which Ore was introduced. In 1996 Ore expanded its worldwide ambit ion, being present today in more than 100 countries. The changes in traditional assumption habits (busier and irregular life style, time pressure) have limited the number of sit at table repast. According to MIMI, the worldwide snack food sales is expected to grow by 7 percent annually to reach 334$ billion by 2015.Kraft China has adapted Ore recipes in function of the local; they reduced the annuity of sugar in the biscuits. ECONOMIC The current crisis has led to a global precautionary behavior toward consumption. Cookies are moderately elastic maintain its sales thanks to its customer loyalty. Ore opted for a strategy focusing on emerging Market. Indeed, Ore is today sold in 85 developing markets. From 2007 to 201 5 Ore has grown averagely on 37 percent every year in developing markets. Ore has emerged in the global market adapting its product with suitable flavors shapes and packaging.For instance Canadian Ore contains coconut oil, Japanese Ore are made with ‘salty hookah M ilk cream. Ore s social networking was first made in English exclusively; Ore then translated it in 10 different languages and customized messages to reach more customers and fans by adapting to local markets. (Business Week) FIDEL However, in 1996, Ore was introduced to China during the 4 years that followed, the brand showed solid growth. However right after, Ores growth in the country crushed.In 1996 when Kraft first introduced Ore, the Brand first showed solid growth until late asses. Then the brand began to struggle for years, Kraft even noninsured leaving China. After many surveys explaining the mistakes of the Brand, Ore adjusted its recipe to localized flavors by using less sugar in the recipe. Kraft Food enhances the brand's growth by increasing Ore's footprint all over the world. It has done many acquisitions 2006: Kraft acquired the Spanish Portuguese operations of British cookie maker United Biscuits. 007: Damon sold its biscuit business to Kraft 2010: Kraft buys Academy which then abele to trigger Ore in India. => Internationalization of Ore It effectively expand the worldwide scope of Ore by retrieving the patents and sciences kept by PUB NATURAL Terra Cycle (a waste recycling company) uses a fusing machine to transform Ore wrapping paper into kites, bags and umbrellas. (wry. Acquisitiveness's. Com) Ore cookies utilizes palm oil in their products, its main providers are located in Indonesia and Malaysia.Farmer has expanded their plantation by burning rainforest's. Ore's awareness of the impact of deforestation, they then encourage their provider to be part of the â€Å"Roundtable on sustainable Palm Oil (RSVP)† Ore does it's best buying Palm Oil that has a minimum impact on environment. (Money. CNN. Com) TECHNOLOGICAL (Shore branding. Com) Ore is one of the brands with the most successful digital marketing strategy. 35 million Backbone fans and 100,000 followers. Ore's E-Business strategy has led the company to post one tweet per day and o ne Vine per week.The Sandwich cookie brand's crafty posts and attracting attention to pictures and videos have led Ore to a growing number of Fans across its different networks. Ore is the 63rd Backbone Page with most Fans. Also, in February 2011, Ore successfully got a Guinness World Record in the most â€Å"likes† received within 24-hours (Wassermann, 2011) POLITICAL / SOCIAL Ore used to use trans fat (a fatty acid that increases cholesterol and heart diseases risks) in its product. After many campaigns to ban to use of the product, Kraft Food was sued. Ore then started using non-hydrogenated vegetable oil.Furthermore, in France, the way ask the food product advertising on TV to introduce sanitary message such as â€Å"for your health avoid eating too Greece, too sugary, too salty' or â€Å"for your health practice sport regularly'. This was set in order to prevent the public (especially kids) to sickness related to unhealthy food. Ore entered into the political debate co ncerning the gay marriage. In recognition with the LIGHT (lesbian, gay, bisexual, and transgender) pride month, Kraft Food has posted an Ore head up with 6 colorful layers representing the gay rainbow. (NY daily news) -> Received more than 226 000 likes.But some comment said they wanted to boycott the Brand. In the ass the Jewish population represented 5,2 million of the US (potential market) so in 1998 the brand decided to respond to the Jewish formalities by introducing its first kosher cookie. Micro Power of supplier – Low Raw materials are readily (accessible? (Basic commodities) Supplier size Ore's switching cost are quite low, nearly nil costs. Variety of substitute inputs (easy and cheap to witch to alternative) Labor force (low power unions) Ore buys in high volume standardized products. Ore ‘s brand strength makes it more powerful.Freedom to choose best supplier Responsive to supplier cost. â€Å"More picky' Suppliers are weak Ore is made of chocolate, cacao, vanilla, wheat flour. Ore can buy agriculture product from many different farmers. (Many small supplier with wide range of supply firms and small market share). Diverse range of supplier. So, low supplier power abeles Ore to increase its profit and to be more profitable, attractive and beneficial. DATA: who makes the packaging? Buyers moderate Output differentiation Because Ore differs from competitors due to (taste, packaging blue color) The Ore chocolate sandwich cookie makes 10% of all store cookie sales. 3 billion market. Ores has shown towards its competitive isolation for its competitors. Corporate customers, convenience store, dollar stores, grocery stores and dispenser mainly distribute Ore. Ore scale economies, Important fixed cost. More they produce less the unit price is expensive. s the world's top selling cookie Substitute There is many kind of snack and biscuits, Healthier substitute does exist, for instance Newman-co's (no organic sugar) due to increase in health conc ern. As Ore is quite a low cost product, its potential substitute, There is a low switching cost from Ore to other snacks such as chocolate bars.Ore has succeeded in differentiating by†¦. New competitors low Entry barrier are not so high in the cookie industry, there is a low initial capital required to create food-processing plant. But Ore is not only considered as a cookie but also as a Brand. Ore has crated brand loyalty. Strong brand name and customer loyalty. New brand need to create a network of loyal client to hope to be as competitive. They need a large capital to invest, Ore enjoys major economy of scales due to there large factory which can discourage new entrant.Data: expenses on marketing, plant capital requirement. In the I-J it was first available in Ginsburg. Now it is launched across the I-J on the back of its E,5 million campaign. Ore's major competitor is Chip Ahoy, which is also part of Kraft Food. PRODUCT After the first Ore was introduced in 1912, the cooki e design hasn't change. It is still the sandwich cookie made of 2 chocolate disks with the creamy white filing in the middle. There is 30% of cream and 70% of biscuit. The annual cookie recipe 18 million pounds of cacao an 47 million pounds of cream filling.

Brave New World as a Dystopia Essay

A utopian society is a society in which everything is absolutely perfect; a society in which everyone is happy with their life. The society in Brave New World by Aldous Huxley is set up by the World Controllers to be such. However, the society itself is just the opposite of a utopian society: a dystopian society. Even though everything appears to be perfect for everyone, the hidden truth reveals a different reality. The society in Brave New World is a dystopian society as exhibited by the lack of reality, freedom, and identity. A primary example of how the society in Brave New World is a dystopian society is the lack of reality in the novel. This is exemplified by the use of soma, a drug that takes the user to a different world. Mustapha Mond, one of the ten World Controllers of the society describes soma as â€Å"†Euphoric, narcotic, pleasantly hallucinant†¦ All the advantages of Christianity and alcohol; none of their defects†¦ Stability was practically assured† (Huxley 53-54). The users of this drug are put in a state where they are away from reality; they are completely unaware what is going on around them. This is significant because the users do not see the disfunction and unhappiness of the society, meaning that when something goes wrong they can hide from it instead of fixing it. In addition, the islands further prove the lack of reality. When someone does not agree with the way that the society is being run by the Controllers, they are cast off to an island, isolated from the society so they cannot cause an uprising or rebellion (227-228). This is important because it hides the reality of dissatisfaction for society. It creates an atmosphere that is filled with happiness for the society, with no glimpse of the unhappiness that is apparent. Even though this lack of reality portrays a dystopian society, there are other ways that it is portrayed as well. The dystopian society of Brave New World is further proven by the lack of freedom. In this society, people are bred in a factory to be whatever the society needs them to be (Huxley 13). This is significant in that everyone has a destiny that they cannot escape: a purpose that they did not choose to be their own. Without this freedom, nobody can truly be free and happy. Because of this, however, the society has another method to ensure â€Å"happiness. † This method involves a process known as conditioning. The people of the World State are condition to like what they were predestined to do, and to dislike other jobs and purposes that they may have wanted to pursue without the conditioning. Mr. Foster describes that â€Å"all conditioning aims at that; making people like their un-escapable social destiny† (16). This is significant in that it portrays that the conditioning cannot be escaped; the conditioned are forced to enjoy what they have been conditioned to enjoy with no freedom of choice as to whether or not they want to, creating a false happiness. Though this alone portrays a clear dystopian society, there is yet another way the dystopian society is portrayed. In addition to both lack of reality and freedom, the dystopian society is also portrayed through the lack of identity. For example, in order to populate the world, the Hatchery uses a process known as Bokanovsky’s Process. This process takes one embryo and splits it to excess of 96 new embryos (Huxley 6). This causes each embryo to have the same genes, making them 96 identical copies of one another. This is significant because it is impossible for a person to be an individual when there are 96 exact replicas of him or her. Also, from the moment of their â€Å"birth,† each and every citizen is casted into a social class: Alpha, Beta, Gamma, Delta, or Epilsons (Huxley 6). These castes determine the person’s role in society, with Alpha being the equivalent of a noble of the society and Epilsons being the peasants. These roles are assigned during Bokanovsky’s Process by such acts as depriving the developing embryo of the proper oxygen (6-7). Because of this, everyone is thought of as a member of a caste, not an individual. An Epilson will always be an Epilson, with no chance of being a standout individual in society. This lack of advancement destroys the sense of personal achievement and self-earned identity. Overall, the society in Brave New World is clearly a dystopia. The citizens are clouded by the society into thinking that they are happy. The lack of reality portrays a fake happiness that is surrounding the citizens. Also, the lack of both freedom and individuality take away what makes a person unique and destroy any chance at true happiness. The society believes they are truly happy only because it is what they are conditioned to believe. This false happiness makes the society what it truly is: a perfect imperfection.

The Sorrows of Young Werther Essay Example | Topics and Well Written Essays - 750 words

The Sorrows of Young Werther - Essay Example Werther finds Lotte to be the object of his hopeless desire, but social conventions of a world based on reason keep her just out of his reach. His unrequited passion for Lotte ultimately destroys him as his frustrated melancholy drowns every other aspect of his personality. Werther too can be defined by one key trait: his inner sensitivity. His sensitivity enables him to be acutely aware of his emotions and the beauty around, which makes him attractive to others. Sensations can be intensified to such an extent that he is often entranced to a blissful state. The introduction, as written by the fictional editor, establishes Werther as worthy of admiration: "You cannot withhold your admiration and love for his character, any more than your tears for his fate... take comfort in his suffering" (Introduction, l. 3-6). However, the same trait cultivates Werther's flaws: self-absorbed, egotistic, and hypersensitivity. Werther, has little internal struggle and is usually forthright about his emotions. Werther's defining trait also acts as the central cause of his actions: "my heart, which is the fountainhead of all-all strength, happiness and misery my heart alone is my own." (p. 97) Werther often complains about the hardships of living, and yet he proclaims: "We human beings often complain that there are so few good days and so many bad ones; but I think we are generally wrong. If our hearts were always open to enjoy the good, which God gives us every day, then we should also have enough strength to bear the evil" (p. 38). As The Sorrows of Young Werther's end approaches, Werther is in a deep depression and is allowed to fall deeper in love despite recognized consequences: "Dear God! Am I culpable that I even now feel a supreme happiness in again living through those glowing moments of joy in all their intensity Lotte! Lotte! - And this is the end!" (p. 135). Suicide is an unnatural act, fundamentally contradicting the central action of life: living. Death renders beings ultimately desensitized, the complete opposite of Werther's trait. Concluding, the story is not just about a young man who is obsessed with a young woman and kills himself because he cannot have her. The main theme is more about passion which completely drives the story. Werther is passionate about practically anything. He clearly values nature, youthfulness, society and the love for Lotte. He is totally dominated by his hopeless passion for all things in life. From the beginning of the story, Werther takes particular pleasure in nature. He tells William "I feel content herethe abundance of this youthful season gives warmth to a heartevery tree, every hedgerow is a bouquet" (p. 24). Werther is devoted to nature; his "whole being is filled with a marvelous gaiety, like the sweet spring morning" (p. 24). When his mother first sends him on the journey, he says he is "alone and glad to be alive" (p. 24). He talks about a spring he is mysteriously drawn to: the natural beauty that surrounds him enchants him. He goes on to talk about the "footpath that leads to the villageoverlooking the entire valley" (p. 30). He puts so much emotion into his letters to William about the "most marvellous sunrisethe trees, wet, the fields refreshedblustering wind stormsrush of a forest" (p. 92). And from this, we can see exactly why he has

The Linked of Democracy and Reason Essay Example | Topics and Well Written Essays - 1250 words

The Linked of Democracy and Reason - Essay Example Therefore, the idea of democracy and reason are tightly linked and inseparable, since they affect human life concurrently. This is because in life man has to reason in order to make choices, since there is freedom of choice (among other human rights). An individual who believes in democracy also believes in the existence and need for proper reason in the society. The connection between the two notions is displayed in various scenarios as explained below. The Theban Messenger selects the extreme way to address his point on democracy. He likes the manner his boss rules people and considers it the perfect way to lead. He asserts that Theseus practices despotism. However, Theseus explains him the kind of leadership on his land where every person regardless of the social status is accorded an opportunity to rule yearly and in succession (Euripides 2). Thus, the city is not ruled by one person but by different people on a yearly basis. After being informed of the type of leadership in Theb es, the Theban herald describes the leadership style of King Creon. One person rules the country at a time, and no one is allowed to campaign and issue promises in order to be elected. Moreover, Creon does not allow the citizens to be twisted or used to one’s advantage. ... Theseus responds to the claims by asserting that the master of the herald practices despotism since there are no laws to be applied by everyone apart from the ruler, thus there is no democracy (Euripides 2). However, when such laws are written down, everybody respects and follows them, thereby ensuring equal justice. Moreover, the tyrant leader feels jealous of the young people and even kills them for fear of challenging his rule. Moreover, Theseus seeks to know the benefit of parents toiling for their kids while the king later kills them, thus enjoying the toil of the parents. Consequently, how can parents keep their virgin daughters when a tyrant king can rape them whenever he likes. Moreover, he wonders at the logic of raising children when a parent cannot protect them from destruction by the king. He concludes by claiming that he would prefer death if his children were treated in a similar manner (Euripides 2). Even though he might be having correct assertions, the Theban Messeng er should acknowledge the existence several ways of dealing with the issues he has raised concerning the subjects of his boss. For instance, he claims that the subjects lack proper education, which can aid them in making proper judgments (Euripides 2). However, the king can assist them by ensuring that everyone is accorded free and compulsory education, thereby ensuring that they make proper judgments on governance and democracy in their land. Consequently, he asserts that the subjects normally come from work when they are tired due to the strenuous time at work and thus, cannot participate in voting for leaders. However, the situation can be rectified by declaring the voting day a public holiday. This will ensure

Social responsibility as part of the Livity youth marketing agency Essay

Social responsibility as part of the Livity youth marketing agency - Essay Example Society expects corporations to get involved in the community and to act in a socially responsible manner. Customers support companies that are ethical in their dealings with internal and external stakeholders. Social responsibility can be defined as the principle that businesses should contribute to the welfare of society and not be solely devoted to maximizing profits (Investopedia, 2012). A company that believes in the value and importance of social responsibility is the Livity youth marketing agency. â€Å"Livity is a socially responsible youth communications agency that works directly with young people every day to produce co-created campaigns and content for brands, broadcasters, charities and local and central government that achieve client objectives† (Livity, 2012). The purpose of this paper is to demonstrate ways to achieve social responsibility at Livity. The organization performs advertising campaigns to a diverse group of corporate clients including Google, BlackB erry, C4, Virgin Media and Big Lottery Fund. A way for the company to improve its social responsibility program is by donating the time of its employees to work on projects for nonprofit organizations. The company can set a quota of how many hours it will donate during a fiscal year. Nonprofit organizations interested in labor donations must file an application with the administration of Livity. The expertise of the team at Livity can help a lot of these organizations get noticed by the community. The operations of Livity currently use a lot of paper. Deforestation is a serious environmental problem that must be addressed by corporations worldwide. â€Å"The net loss of the world’s forests is estimated at 7.3 million hectares per year† (Facingthefuture). Some of the causes of deforestation are fires, industrial consumption and population growth. The United States, Europe and Japan consume approximately 22% of the paper worldwide. Livity can take a stance to act in a so cially responsible manner if it changes its paper utilization policy. The company can formulate a long term plan with the ultimate goal being to transform the company into a paperless environment. The use of technological tools is essential for companies to switch from traditional paper usage to a paperless office. A way to train employees to learn how to work in a paperless environment is to expose employees to virtual teams. A virtual team convenes and operates with members linked together electronically via networked computers (Schermerhorn, Hunt and Osborn, 2003). A simple first step to apply social responsibility to paper usage is to purchase only recycled paper. Another option for the company is to substitute the use of pulp based paper with another material. A company in Australia called Papyrus Australia Ltd (PPY) invented a new form of paper called banana ply paper. Banana ply paper is a new form of paper made out of the trunks of banana trees. The trunks of banana trees ar e a renewable source. Livity can negotiate a partnership with Papyrus Australia to license the manufacturing process in order to produce banana ply paper to supply the yearly needs of Livity. An environmentally friendly and socially responsible action that Livity can take is to sponsor a recycling program in the community. The company can set up a recycling program with the scope of covering an area of 100 square miles around the corporate headquarters office. In the future the target is to increment the reach of the program to 500 and 1,000 miles from the corporate headquarters. Some of the materials that will be picked from the homes of the participants of the program are paper, plastic and aluminum. The people that recycle must separate each material into separate bags. The company will also perform recycling in-house.

FedEx's HR Essay Example | Topics and Well Written Essays - 500 words

FedEx's HR - Essay Example The FedEx Team integrates a range of technological solutions, Management Information Systems, and leadership ideas to deliver quality services by maintenance of cohesion in its team and monitoring of performance levels. Use of innovative technology begins right with the collection of the shipments. FedEx ® Ship Manager Software gives a unique track record of the shipment from collection to delivery. The software also helps the company in risk mitigation during transit. FedEx Compatible Solutions Program gives, the customer, flexible shipping options linked with time and cost. White Glove Services ® and FedEx Custom Critical also provide customer specific deliverables. The company’s intellectual properties are owned, operated and protected by its IT division. The increased focus on quality deliverances go hand in hand with strengthening of the company’s human resource infrastructure. FedEx allows strategic decision making at all levels and has a well-oiled system to monitor its implementation by managing the upward, downward and lateral flow of information. Four business divisions of FedEx are integrated by a centralised IT system that has an annual budget of $1.5 Billion. 7 Habits ® training module keeps the IT team in a dynamic improvement of key skills mode. The company used the exclusive FXTV and IP multi-cast technology to keep the employees, worldwide, abreast of a change management initiative. The training curriculum in FedEx, the Leadership Evaluation and Awareness Process (LEAP) carried out in-house at Leadership Institute moulds employees into middle rung managers, sometimes catapulting them to the top echelons of the company. An Internet based program helps the employees to look up and seek company wide promotion oppo rtunities available. This doesn’t exclude company’s policy to take into its ambit, at any level, HR talent from outside. Creativity, aptitude, and to undertake

Renaissance Research Paper Example | Topics and Well Written Essays - 750 words

Renaissance - Research Paper Example From this paper it is clear that the first of the many major works in the Renaissance Art movement was the bronze David, a sculpture carved by the chisel of Donatello. The bronze David was a huge step of the movement since it was the first free – standing nude statue in a very long time and far from the typical religious works as well. Other key artists of the movement include Raphael, Botticelli and of course, Leonardo da Vinci.This essay declares that  Da Vinci was called the Renaissance man with a lot of his work like the ‘Mona Lisa’ and ‘The Last Supper’ becoming very popular in those years. A lot of his inventions also helped in the advancement of modern technology and his researches contributed greatly to the fields of astronomy, anatomy and civil engineering.  Raphael on the other hand, was considered to be a ‘master’ painter since the early age of seventeen. He worked as an architect and a painter at a school in Florentine cal led the Italian High Renaissance. His part in the movement was a bit different than the rest since he used his knack for softness and perfection to teach other fellow artists the beauty hidden in the depth of the Renaissance art work.  Ã‚  Ã¢â‚¬ËœThe Birth of Venus’ was a painting that expressed the pagan view of the old bygone days in a very creative manner. It was created by Botticelli while he was a student during the Renaissance period. Renaissance was all about discovering a different manner to do things and that he surely did.

Budgeting Essay Example | Topics and Well Written Essays - 750 words - 3

Budgeting - Essay Example Budgets can set aims for attaining a certain level of profits and also maintaining expenses. â€Å"Budgeting can help a company use its limited financial and human resources in a manner which best exploit existing business opportunities† (Budgeting 2013). I will agree the statement of â€Å"management of any business will be ineffective without the preparation and use of budgets†. Following are some of arguments that will support to the agreement.Arguments for: - To Help Achieve Organization’s Goals: Budgets play efficient role in attaining organizational goals in this sense that these are the methods through passing which reach at the goals. In budget development process tries to predict that will productively reach at goals or not. Budgets puts the standards to attain goals and with the assist of these standards firms can assess the fluctuations happen throughout the year and aim to ascertain the cause from deviating from attaining the define objectives. Formulation of the budgets allows the organizational management to react actively to the market circumstances to fast way the goal achievement method. Risk identification would allow organization to adopt procedures that would guide to economic risk minimization. - To Compel Planning: The budget planning method allows the management to recognize and evaluation the impact on the organization’s cash flows, inventory planning with the balance sheet. It also allows the organization to access their monetary position and their needs of borrowing from the market. â€Å"Budgetary Control is planned to assist the management for policy formulation, planning, controlling and coordinating the general objectives of budgetary control† (Chapter 27: Budgeting and Budgetary Control n.d.).A financial budget is a firm’s estimated plan for the future period that will be stated in financial terms. It contains planned expenses, revenues, liabilities, assets and cash flows. It also assists the firm to manage its money and allow the management to create confident monetary decisions and get together his aims in the long run. It can also allow managers to arrange, assess them in detail and to decide on the greatest alternative methods. It also su pports managers to predict troubles before they happen, therefore it provide them time to think alternative methods of overcoming the troubles when it happen. It also assists to arrange for unexpected conditions. Budgeting by planning tends creates better result than a choice made at that moment. - To Communicate Ideas and Plans: In the budgeting procedures, managers in all departments justify the resources they require to get their goals. They justify to their managers the scope and capacity of their activities in addition to how their responsibilities will be performed. â€Å"A financial plan, or budget, is a decision-making tool based on the basic principles of scarcity, choice, and opportunity cost† (Budgeting your financial solutions 2013). The communication among subordinates and superiors assists affirms their mutual obligation to organization goals. Additionally, different units and departments must talk with each other throughout the budget

Legal Perspective of International Football Essay - 1

Legal Perspective of International Football - Essay Example Sports are considered as apolitical in the sense of being neutral and value-free in terms of cultural values, but it plays different roles in relation to different cultures. It is able to reproduce power relations as sports is a reflection about the dynamics of social change in society and organizations like FIFA and IOC are more influential than many countries. With the significant changes in the sphere of competitive sport, the law also has assumed increasing importance in regulating the sport. It is argued that commercialization of sport has brought incremental change and today it is increasingly commodified and developing as an integral part of the leisure industry. In this perspective, Sports Law reflects the dynamics of power relations in society and changes, as social, political and economic relations shift, and the law is not a neutral mechanism, separate from social values. Therefore, the use of law in regulating sport has to be understood in the context and recognition of i t being used in a contingent and ideological way.Sports may be distinguished by its characteristics of standardized rules, official regulatory agencies, the importance of organizational and technical aspects and the learning of strategies, skills, and tactics by participants. The nature of competition in sports is special since it depends on the concepts of equal opportunity, fair play, and solidarity, and there is an interdependence of interest between participants in the sporting competition. Competition is a fundamental prerequisite for sport and when sporting activity is motivated by money and fame, and at the same time there is commercialization and commodification, together with the spectacularization, it is likely to create competition and conflicts among organizers and participants. To quote Howard M. Stupp, Director of Legal Affairs, The International Olympic Committee â€Å"Sport has continued to grow as a global phenomenon, and the impact of the law on sport and sports e vents has increased significantly†. According to Blackshaw (2003) â€Å"Sport is big business accounting for more than three percent of world trade and one percent of the combined GNP of the 15 member states of the European Union (EU).† Numerous job opportunities are created, directly or indirectly, in Sport related activities involving sports sponsorship, endorsement, licensing, merchandising, image rights and broadcasting arrangements. The commercial importance of sports led to the creation of nodal agencies for control and monitoring of sports activities.