Principles of Marketing Calvin Klein Case Study

Introduction Calvin Klein is an American fashion brand. Considering the modern situation at the market, it should be concluded that advertising plays crucial part in the competition. Product promotion is really important as it leads to the increase in sales and profit.Advertising We will write a custom assessment sample on Principles of Marketing: Calvin Klein specifically for you for only $16.05 $11/page Learn More To understand the main principles of marketing Calvin Klein uses, it is important to check the three levels of product concept, to identify the most important factors in the brand expansion, and select the adoption level the brand meets with the explanation of the choice on the basis of the specific case study called The Rise of Calvin Klein (Chong and Diga). Marketing Principles of Calvin Klein Three levels of product concept Three layers of product exist in the marking which allow the company expand, such as core product, actual product, an d augmented product (Solomon, Marshall, Stuart 233). The core product is considered to be the benefit a specific product is aimed at. Calvin Klein’s core product is cloths it provides it consumers with. People buy this product to meet the demands of the society to be dressed and protected. An actual product layer has deeper consideration of the human interests and is directed at style, brand, appearance, etc. People have different tastes and they choose some cloths according to their personal desires and wishes. The use of ads underlines this specific layer of products as it shows people the specifics of each model and has different audience. The third layer concept is augmented product which is directed at the specific offers and opportunities the company can offer, like company stores, online catalogues, etc. It should be mentioned that Calvin Klein is the company with long history and it has some specific offers at each level of product concept. The Most Important Factor i n the Brand Expansion Considering the specifics of the brand expansion, the company has tried to create something different, an ad which could remain in human mind. The company referred to the provocative advertising campaign to stress that customers should want this specific product. It should be noted that no one predicted the success of this campaign, but this is considered to be the central factor of positive reaction. People noticed the ad and remembered it, no matter that their first reaction was negative and repulsive. The Adoption Level the Brand Meets Considering the adoption level of the innovation produced by Calvin Klein, it is possible to notice that the final, confirmation level is met. The Calvin Klein brand has achieved its highest level of recognition at the market.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More When a new product appears, many people buy it just beca use it is Calvin Klein. One of the main dangers of this stage of adoption as that there is nothing to reach, it is the final stage. When people lose interest in this kind of product, the company should use additional means of regulation, like presentation, communication, etc. Conclusion Thus, it may be concluded that Calvin Klein remains one of the leading fashion brands in the world due to the correct use of marketing principles. The implementation of the new products should come through some specific stages and the further work should also be based on the specific principles which allow this product remain in demand. It guarantees sales and recognition in the world. Works Cited Chong and Diga. â€Å"The Rise of Calvin Klein.† Marketing 3000. 10 March 2011. Print. Solomon, Michael R., Marshall, Greg W., and Stuart, Elnora W. Marketing: Real People Real Choices. 6th ed. New Jersey: Prentice Hall, 2009. Print. This assessment on Principles of Marketing: Calvin Klein was written and submitted by user Aqueduct to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Carry out test on different compounds and write down what it looks like Essays

Carry out test on different compounds and write down what it looks like Essays Carry out test on different compounds and write down what it looks like Essay Carry out test on different compounds and write down what it looks like Essay Wear safety goggles when carrying the flame test and appropriate clothing. Take small quantity hydrochloric acid. When busen burner is not being used, close the air hole so that you can see the yellow flame. Keep your clothing away from the flame. Calcium acetate Irritant to eyes. Avoid raising and it also irritant to eyes. Keep it away from water it could cause water to boil if because of the salt. Contact with combustion material may cause fire. Lithium sulphate Reacts violently with water and acids liberating a highly flammable gas (hydrogen). Can cause burns and it reacts vigorously with water to form lithium hydroxide which is corrsive.it reacts dangerously with nitric acid and ignites on contact with metal. Irritant to eyes and skin also harmful by ingestion in quantity and effect of ionic balance in the blood. Sodium carbonate Irritant to eyes skin and respiratory system. Potassium chloride Explosive when mixed with combustion materials. Never use fabric gloves to handle substance. Harmful if inhaled or swallowed. Solution labelled if stronger then 2m .it may cause your eyes and skin to irritate. These substances are dangerous with material like sugar, wood, clothes and etc.these solution ignite easily burn vigorously when dry. This should not be made available in the lab with concentrated sulphur. Copper oxide Harmful if swallowed. Dust irritates lungs and which could cause a health risk. It is dangerous with aluminium, magnesium. Explosives mixers are formed. Do not react copper oxide with aluminium in thermite reactions. Important = If you spill any chemicals on your skin and eyes quickly wash it for it for 10 min and if you can still feel it keep it like that until you dont feel anything. Then get it checked by doctor. METHOD * Put three drops of hydrochloric acid on the watch glass. * Light the Bunsen burner and open its air hole to give a roaring flame. * Then dip the loop at the end of nichrome wire into the acid and heat it in the busen burner until the flame is no longer coloured. (This process cleans the wire, burning off the previous remains of any sample.) * Then use a spatula and add a little sodium salt to the acid on the watch glass * Mix the salt with the acid using the loop at the end of the wire. Tap the loop against the dry part of the watch glass to remove the acid. * Hold the loop in the edge of the flame. * Then record the colour of the flame in the table. Then I choose from the following colours: -brick red (orange red), green (with blue streaks); lilac (pale purple); yellow. RESULTS TABLE METAL CATION COLOUR OF FLAME SODIUM Na+ YELLOW POTASSIUM K+ LILAC CALCIUM CA 2+ ORANGE COPPER CU2+ GREEN LITHIUM LI+ RED CONCLUSION I found the colour of different metal when I flame tested each of them. I found that when you burn sodium you get a yellow colour, when you burn potassium you get a lilac colour. This also shows us that cat ion is positively charged. This will also help me identify the chemical colours when they are burning.

Tactical Medicine in EMS today Term Paper Example | Topics and Well Written Essays - 1250 words

Tactical Medicine in EMS today - Term Paper Example actical medicine is focused and highly discerning endeavor that necessitates intensive training, control, regulation and distinctive association with law enforcement. Tactical medicine encompasses the principal accountability of giving medical care to the SWAT team, although their duties extend far ahead of such undertakings. The present article observes the progression and current tactical medical beliefs and methods engaged by military and LEAs specifically SWAT teams (Morrissey, 2013). The concept of tactical medicine is in existence since the dawn of medicine and combats. In early battles the treatment was given only to the royal individuals like Kings and other important people. Although outcomes were not significantly promising and caused mortality at times or else the victim suffered with the serious infections which may cause death. Over the centuries, advances in tools, techniques and medical facilities drastically enhanced the understanding towards injury management (Morrissey, 2013). Conflicts witnessed in the last decade displayed controlling extremity hemorrhage as well as aggressive airway management, resulting in a significant decline or drop in casualty fatality rate (CFR), the percentage of individuals who got injured in the battle and expire. A closer examination of CFR highlights the fact that a remarkable reduction in fatality occurred after 2004. The CFR for World War II was recorded as 19.1 percent, in Vietnam War it was recorded to be 15.8 percent while in Iraq/ Afghanistan conflicts CFR was recorded to be 9.4 percent. However, earlier than 2004, a considerable percentage of deaths of American soldiers during the Global War of Terror (GWOT) involved numerous kinds of injuries such as hemorrhage from extremity injure; junctional hemorrhage involving high traumatic amputation; gunshot injury to the abdomen resulting in non-compressible hemorrhage; airway problems and tension pneumothorax (Morrissey, 2013). Introduction of tactical medics

Protein Synthesis Details Assignment Example | Topics and Well Written Essays - 750 words

Protein Synthesis Details - Assignment Example The ribosomes fix to mRNA at the first codon known only to the tRNA initiating. The ribosomes then move to the elongating phase of protein production. At this step, complexes containing an amino acid connected to tRNA binds to the right codon by a formation of complementary pairs with tRNA anticodon. There is a movement of the ribosome from one codon to the other along mRNA. Acids are added one after the other translating into polypeptidic patterns defined by DNA and signified by mRNA. Finally, a release factor fixes to stop codon, stopping translation and discharging a whole polypeptide from a ribosome.The DNA double helix unwinds. Afterward, the enzyme case opens the DNA by breaking hydrogen bonds. The polymerase of the enzyme DNA pairs every tow components with the right nitrogenous bases. The strand at the top is known as the leading strand and the one at the bottom is known as the lagging strand. The enzyme ligase then attaches the DNA lagging strand fragments. Lastly, there are two DNA replications that are exact each having 46 chromosomes known as daughter cells.Besides, the reduced chromosome numbers, meiosis is different from mitosis in that it creates a new genetic combination in every daughter cell. The new combinations are as a result of DNA exchange between chromosomes that are paired. This means that gametes produced by this process have an amazing genetic variation. Lastly, in meiosis, the nuclear division occurs in two rounds, unlike mitosis.Prokaryotic reproduction involves no nucleus and employs binary fusion for its asexual division. For instance, in bacteria where they copy themselves through binary fusion.

The entrepreneurs as the need of the time for making a difference in Essay

The entrepreneurs as the need of the time for making a difference in the global business world - Essay Example This research will begin with the definition of entrepreneurship as the word which describes the true accomplishments of an entrepreneur. Over the years researchers have given several definitions for entrepreneurship. Entrepreneurship according to many is a method which keeps evolving rather than being stagnant. Entrepreneurship can be related to personification of entrepreneurs and accommodates features such as novelty, systematisation, responsibility handling, resource allotment and finance acuity. The world has seen many entrepreneurial firms beginning their journey from scratch and rising to the top position. These firms have focussed on innovation and change in their process of doing business. Entrepreneurial firms are of umpteen numbers in the world but very few have reached the zenith. One such entrepreneurial firm is Virgin Group. Virgin Group of companies was founded by Richard Branson in the year 1970 as Virgin Mailing Order. Later, the company expanded to various sectors, which includes airlines, mobile phone, music label records, etc. At present the Virgin Group is a conglomerate of 400 companies. Virgin Group is referred to as the entrepreneurial firm of innovation and new thinking. It has considerably changed the old methods of doing business. It believes in freshness, something different and thinking out of the box to deliver a changed product, a better product, an innovative product to the large customer base. (Virgin, 2012). Entrepreneur An Entrepreneur is the architect who creates new opportunities through business process by presenting existing or recent product with a different attribute. Entrepreneurs are opportunist and courageously accept the risks prevailing in the entrepreneurship. Entrepreneurs possess distinguishing characteristics which enables them to develop unique skills for accomplishing great success in the world of business (Finance in the classroom.org, 2004). Entrepreneurs are just not creative in developing new and innovativ e ideas but are much more than that. They are the torch bearers in the complex world of business with tremendous potential to accept challenges and provide the best solution. Further, entrepreneurs can be said to be the personality who possess certain qualities such as: a. Entrepreneurs analyse the needs and wants, and simultaneously solves the problems faced by the customers. b. Any opportunity is converted into the strength for the firm. c. Innovative ideas are laid down for the best business plan. d. Risks in expansion or new venture are analysed beforehand. e. Entrepreneurs never hold on to a single idea as change is the demand of time. f. Utilise the resources in the best possible way to succeed in the business ventures. g. Learns from the mistakes and failures to attain success in the near future. These qualities stand out as unique and distinctive approach of entrepreneurs in shaping the world and providing the best solution to the arising problems (Mvp.cfee.org, n.d). Entrep reneurs are the force behind the venturing of business. They give the business a new look, different form their counterparts and this is what makes them leaders. Virgin Group over the years has undergone a lot of modification and changes in its approach towards business objectives. It will be wrong not to mention its founder and owner Sir Richard Branson’s name as the success story of Virgin Group was written & executed by him. Richard Branson since the early stages of founding Virgin Group has had different approach unlike his

Saving Private Ryan Analysis

Saving Private Ryan Analysis Saving Private Ryan by Steven Spielberg. Introduction Steven Spielberg’s acclaimed 1998 war film Saving Private Ryan tells the story of the search for Private James Francis Ryan (Matt Damon), an American soldier missing in Normandy, France, during the Second World War. Captain John Miller (Tom Hanks) receives orders to assemble a group of soldiers to find the fourth son of the Ryan family, who have received notification on the same day of the death of three of their sons while in action. The film opens with an aged veteran visiting the American Cemetery in Normandy with his wife, children and grandchildren. He falls to his knees and breaks down in tears at the graveside of a fallen comrade. The film then cuts to a twenty-five minute sequence which has become the focus of much close analysis and critical commentary. The reconstruction of the US landings on Omaha Beach on the 6 June 1944, at the beginning of the Normandy invasion, places the viewer at the centre of the bloody onslaught, as machine-guns fire mercilessly into the bodies of the soldiers as they make they way forward into German defences. Bodies are ripped apart (a soldier holds his exposed intestines), limbs fly in the air (a soldier bends down to pick up his lost arm), bodies catch fire, and the ceaseless unnerving rattle of gun fire, represent a stunningly powerful and vivid experience for the film’s viewers. â€Å"The intense and fearful exhilaration created by a freely and rapidly moving camer a is central.† The graphic realism of the sequence; with the continuous jerky movement of hand-held cameras, capturing the madness and confusion of the battle; and the painstaking attention to gory detail, with blood and water splashing the camera lens, was to be heralded by many as one of Spielberg’s defining cinematic achievements. Hendrik Hertzberg wrote on the film’s release in ‘The New Yorker’: â€Å"What makes â€Å"Saving Private Ryan† utterly distinctive is the sense that it has no agenda other than to capture the experience of being a combat soldier in the last global war.† The vivid depiction of death and injury experienced by Captain Miller, as he succeeds in leading his company of Rangers at Omaha Beach, sets the tone for the remaining two hours of the film, as the viewer follows him in his next mission to find and return James Ryan to his mother. Captain Miller assembles seven men for the task, and the soldiers move into Normandy’s neighbouring Neuville. Private Carpazo (Vin Diesel) is the group’s first victim, when he is shot dead by a German sniper. With tempers fraying and internal mistrust building, the locating of James Frederick Ryan, the wrong soldier, leads to further dissent. However Captain Miller finally discovered Ryan’s whereabouts, in Ramelle, following a chance meeting with one of his friends. On the way to Ryan the soldiers loose their second victim, Wade (Giovanni Ribisi), and Miller’s leadership is again questioned when he prevents a surrendered German being shot by one of his men, named Reiben, (Edward Burns), and sets him free. Captain Miller succeeds in reasserting trust, confidence and comradeship in the group by revealing personal details about his past and origins, including his position as an English teacher. Susan Hayward writes: â€Å"the gore of war is matched by the unheralded heroism of an individual who stands for humanity.†   When the group of remaining soldier finally reach Ramelle they find American paratroopers, including Ryan, defending the town from advancing German troops with very few soldiers. When told of their mission, and the death of his brothers, Ryan refuses to stand down, instead courageously heading for the bridge which will need to be held, asking Miller and his men to join him. As the German tanks arrive, Miller reluctantly agrees and takes command of the few soldiers. Heavily outnumbered, malnourished and exhausted, most of Captain Miller’s men are fatally injured. Spielberg again graphically visualises the horror of war as one man is stabbed, another shot in the throat, and another shot down with repeated unrelenting gun fire. Spielberg uses camera distancing and focal points as a means to involve the viewer within the frantic action of this batt le sequence. The knowledge that somewhere above snipers prey on the men is constantly drawn upon. Captain Miller himself is eventually shot down and soon dies in the arms of Ryan as backup arrives too late from another American infantry. The town is saved, but only three men, including Ryan, survive. As the film ends the veteran at the graveside of Captain Miller is revealed to be James Ryan. He stands to attention and salutes the American flag, which lies on the grave, acknowledging his comrade’s sacrifice and honour in his own and his country’s name. Saving Private Ryan received much critical acclaim, including eleven Academy Award nominations. Steven Spielberg achieved the Best Director award, Cinematographer Janusz Kaminski and film editor Michael Kahn’s contribution to the film’s brutal realism was also acknowledged by the Academy. Produced with an estimated budget of â€Å"$70 000 000† Saving Private Ryan was theatrically released by Paramount Pictures, and distributed by Spielberg’s Production Company DreamWorks, andmade â€Å"$30, 576, 104† on its opening weekend alone. The continued popularity of the film, by audiences and critics, and what has led many to label the film as the best War film ever made, is attributable to the timelessness of the visual effects and memorable scenes (most notably the opening Omaha sequence, and the final battle for the bridge). The historical accuracy and artistic license of the film has been invariably considered in the decade following the release of Savin g Private Ryan, but the consensus is that the style and form of the film ensure a powerful and captivating, if harrowing, experience for any viewer. It is a film which places audiences at the centre of the narrative; viewers are â€Å"encouraged to review and consider what they see- and, if point-of-view matters, to contemplate why.† As with his earlier graphic Holocaust film Schindler’s List (1993), Steven Spielberg ambition is to exceed visual entertainment, using reconstructive dramatisation as a means to ‘experience’ the unimaginable in a wholly believable way. BIBLIOGRAPHY: Hayward, Susan. Cinema Studies: The Key Concepts. London: Routledge, 2000. Morris, Nigel. The Cinema of Steven Spielberg. London: Wallflower Press, 2007. Tasker, Yvonne. Fifty Contemporary Filmmakers. London: Routledge, 2002. http://www.newyorker.com/archive/1998/07/27/1998_07_27_030_TNY_LIBRY_000016012 http://www.imdb.com/title/tt0120815/business

Juvenile Boot Camps Do Not Reduce Juvenile Delinquency Essay -- Boot C

Introduction Juvenile delinquency is a relatively new phenomenon. For this reason, society’s reactions and solutions to the problem of delinquency are also modern developments. The United States developed the first youth court in 1899 and is now home to many new and formerly untested methods of juvenile rehabilitation and correction. One of many unique programs within the Juvenile Justice system, boot camps are institutions designed to keep delinquent juveniles out of traditional incarceration facilities and still provide a structured method of punishment and rehabilitation. Boot camps developed in the early 1990s and quickly proliferated throughout the nation. Specifically, they are â€Å"†¦short-term residential programs modeled after military basic training facilities† (Meade & Steiner, 2010). Designed with the goal of reducing recidivism and preventing violent offenses, boot camps target non-violent individuals under the age of 18 and typically exclude already violent of fenders. In theory, boot camps apprehend juveniles while they are committing minor delinquency and prevent more-serious crime by â€Å"giving the juvenile offender a more optimistic, community oriented outlook† (Ravenell, 2002). Fundamentally, boot camps have four central purposes; rehabilitation, punishment, deterrence, and cost control (Muscar, 2008). Boot Camps: Origination and Development While quasi-military correctional facilities are a form of social control that society has used for hundreds of years, modern boot camps have a very brief history. In 1974, the United States enacted the Juvenile Justice Delinquency Prevention Act (JJDPA hereafter). The act contained four central mandates: First, status offenders, youths who commit offenses that would... ...matic review of the evidence. Journal of Criminal Justice, 38, 841-853. Muscar, J. (2008). Advocating the end of juvenile boot camps: Why the military model does not belong in the juvenile justice system. UC Davis Journal of Juvenile Law and Policy, 12(1), 2-50. Ravenell, T. E. (2002). Left, left, left, right left: The search for rights and remedies in juvenile boot camps. The Colombia Journal of Law and Social Problems, 35(4), 347-371. Shoemaker, D. J. (2009). Juvenile delinquency. Lanham, MD: Rowman & Littlefield Publishers, Inc. Tyler, J., Darville, R., & Stalnaker, K. (2001). Juvenile boot camps: a descriptive analysis of program diversity and effectiveness. The Social Science Journal, 38, 445-460. Wiatrowski, M.D., Griswold, D.B., & Roberts, M.K. (1981). Social control theory and delinquency. American Sociological Review, 46(5), 525-541.